One of ASICS Tiger's most popular products, the Gel-Lyte III, is celebrating its 25th anniversary In homage to the iconic sneaker, each month in 2015 Asics Tiger releases a very unique and limited sneaker in cooperation with the most influential sneaker stores around the globe. We were asked to produce a lifestyle video for each collaboration, that explores the individual concepts and provides an atmospheric teaser for the sneaker community, followed by product mood images that expand their way through blogs and magazines. Be invited to join the ASICS Tiger x GROWN 25th anniversary saga!